As a real estate professional for over 30 years, I saw how challenging it was for sellers to get their homes ready to put on the market. I recognized that there was a real need to help realtors advise sellers on what they needed to do to get their home market-ready quickly. Most home buyers begin their search online. Without an attractive digital presence, your seller’s home may be passed over at first glance. Staging the home before listing can lead to wonderful photos that give you the visual edge you need to get buyers through your client’s door.
Preparing a home to sell can be a very stressful and overwhelming task. I have learned how attached sellers are to their personal belongings, and how difficult it is for them to pack them away. Sellers need to understand the importance of depersonalizing their home in order to appeal to the widest range of buyers. There is truly an art in how to approach clients and explain to them the many benefits of home staging for a quicker sale.